Lullay Labs Terms of Service
Effective date: July 21, 2026
These Terms of Service (the “Terms”) are a legal agreement between you and Lullay Labs (“Lullay Labs,” “Lullay,” “we,” “us,” or “our”). They govern your access to and use of getlullay.com, the Lullay iOS app, the Lullay web beta, Nana, the public Nana demo, and related features, content, support, and services (collectively, the “Services”).
Please read these Terms and our Privacy Policy. By creating an account, accessing or using the Services, or purchasing a paid offering, you agree to these Terms. If you do not agree, do not use the Services.
1. Who may use the Services
You must be at least 18 years old or the age of legal majority where you live and able to enter a binding contract. The Services are for adult parents, guardians, and authorized caregivers; they are not directed to children, and children may not create an account or intentionally use Nana.
When you provide information about a child, you represent that you are the child’s parent or legal guardian or have permission from the parent or guardian to use the Services and provide that information. You are responsible for deciding who may use your device or account and for obtaining any permission required before a conversation may capture another person’s voice.
2. Accounts
Some Services require an account. The iOS app uses Sign in with Apple. A limited web beta may use an email address and password. You agree to provide accurate information, keep your credentials and devices secure, and promptly notify us at hello@getlullay.com if you suspect unauthorized access. You are responsible for activity under your account to the extent permitted by law.
An account does not necessarily make all native iOS data available on another device. Unless a feature expressly says otherwise, child profiles, tracking history, plans, and saved Nana history in the native app remain on the iPhone where they were created. The separate web beta stores its data on Lullay’s systems. See the Privacy Policy for details.
3. What Lullay provides
Lullay provides parenting tracking, education, reminders, schedules, general wellness information, and AI-assisted coaching through Nana. Features, supported ages, languages, availability, limits, and beta access may change. We may improve, replace, limit, suspend, or discontinue a feature, with notice where reasonably practicable.
Beta and demo features may be incomplete, change without notice, and experience interruptions or data loss. Do not rely on a beta or demo as the only copy of important information.
4. Not medical care or an emergency service
Lullay is a general wellness and educational service. It is not a medical device and does not provide medical advice, diagnosis, treatment, monitoring, or emergency services. Nana is an AI coach, not a doctor, nurse, therapist, lactation consultant, dietitian, or other healthcare professional. Information from the Services is not a substitute for advice from a qualified professional who knows you or the child.
Do not use Lullay to decide whether a child needs urgent care, to diagnose a condition, to calculate medication or supplement doses, or to replace professional feeding, growth, or medical guidance. Follow your healthcare professional’s advice even if it conflicts with the Services.
If you believe a child is in immediate danger or experiencing a medical emergency, stop using Lullay and call local emergency services. In the United States and Canada, call 911.
5. AI-generated content and Nana
Nana uses artificial intelligence. AI output can be inaccurate, incomplete, outdated, repetitive, or inappropriate for a particular family. Lullay uses safety instructions, curated materials, and evaluations designed to reduce risk, but we do not guarantee that every response will be correct or that Nana will identify every safety concern.
You remain responsible for your caregiving decisions and for reviewing information before acting on it. Use reasonable judgment, verify important information, and contact an appropriate professional when a question involves health, development, nutrition, feeding, medication, safety, or urgent risk. More information appears on our Safety page.
6. Your information and content
As between you and Lullay Labs, you retain your rights in the information, messages, notes, recordings, feedback, and other content you provide through the Services (“User Content”). You grant Lullay Labs a limited, non-exclusive, worldwide license to host, process, transmit, reproduce, and display User Content only as reasonably necessary to provide, secure, support, and improve the Services, comply with law, and carry out choices or instructions you make.
This license ends when the relevant User Content is deleted from our active systems, except to the extent temporary backup copies, legal obligations, security records, or third-party retention periods apply. Our handling of personal information is governed by the Privacy Policy.
You represent that you have the rights and caregiver authority needed to provide User Content and that doing so does not violate another person’s privacy, confidentiality, or legal rights. Do not submit information that is unnecessary for the feature you are using.
7. Trials, subscriptions, and purchases
- Lullay may offer a seven-night trial of Nana. The trial does not require a payment method and does not automatically convert into a paid subscription. A separate affirmative App Store purchase is required to subscribe.
- Paid features, prices, currencies, billing periods, and any promotional terms are displayed before purchase. Availability and pricing may vary by storefront and may change as permitted by law and App Store rules.
- An auto-renewable subscription is charged to your Apple Account when you confirm the purchase and renews for the disclosed billing period unless cancelled at least 24 hours before the end of the current period, subject to Apple’s applicable rules.
- You can manage or cancel a subscription in your Apple subscription settings. Cancellation generally takes effect at the end of the current paid period. Deleting Lullay or your Lullay account does not cancel an App Store subscription.
- Apple processes payments, taxes, refunds, billing disputes, and restore-purchase records under its terms and policies. Lullay Labs does not receive your full payment-card details.
- If a one-time Sleep Program or another paid offering becomes available, its price, included features, duration, and refund terms will be shown before purchase.
- Unless the purchase screen clearly says otherwise, free tracking features and paid Nana coaching are separate. We may change which future features are free, but will not remove access to your existing data solely because you do not subscribe.
8. Acceptable use
You agree not to:
- use the Services unlawfully, fraudulently, or to harm, exploit, or endanger anyone;
- allow a child to create an account or intentionally use Nana without an adult;
- submit content you do not have the right or authority to provide;
- bypass safety, subscription, authentication, rate-limit, or access controls, or probe, scan, overload, disrupt, or interfere with the Services;
- reverse engineer, decompile, scrape, copy, frame, mirror, resell, or commercially exploit the Services except where applicable law expressly permits it;
- use bots or automation against the public demo, or use the Services to build or train a competing model or service without our written permission; or
- misrepresent an AI response as professional medical advice or as content authored by us.
9. Lullay intellectual property
The Services, including Lullay, Nana, software, interfaces, designs, text, curricula, knowledge materials, trademarks, logos, and other content supplied by Lullay Labs or its licensors, are owned by Lullay Labs or its licensors and protected by intellectual-property laws. Subject to these Terms, we grant you a limited, revocable, non-exclusive, non-transferable, non-sublicensable license to use the Services for your personal, non-commercial family or caregiving purposes.
10. Feedback
If you send an idea, bug report, suggestion, or other feedback, you grant Lullay Labs a worldwide, perpetual, irrevocable, royalty-free license to use and incorporate the feedback without restriction or compensation. This does not give us ownership of child information, conversations, or other personal User Content included in a report, which remains governed by the Privacy Policy.
11. Third-party services and Apple terms
The Services rely on third parties such as Apple, OpenAI, Cloudflare, and Plausible and may link to healthcare, emergency, educational, or other resources. Third-party services are governed by their own terms and policies. We are not responsible for a third-party service we do not control.
If you download Lullay from Apple’s App Store, Apple’s applicable App Store terms also apply. These Terms are between you and Lullay Labs, not Apple. Apple has no obligation to provide maintenance or support for Lullay and, to the maximum extent permitted by law, no warranty obligation concerning the app. Apple and its subsidiaries are intended third-party beneficiaries of this paragraph and may enforce it.
12. Suspension, termination, and deletion
You may stop using the Services at any time. You may delete data or an account using available in-product controls or by contacting us. Account deletion is irreversible and may remove child profiles, tracking, conversations, plans, summaries, and entitlements from Lullay’s systems. It does not cancel an Apple subscription, and Apple or another provider may retain records under its own rules.
We may suspend or terminate access if you materially breach these Terms, create a safety or security risk, use the Services fraudulently, or if we are legally required to do so. Where reasonably practicable, we will give notice and an opportunity to export data before a non-urgent termination. Terms that by their nature should survive—including ownership, payment obligations, disclaimers, limitations, and dispute terms—will survive termination.
13. Disclaimers
TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” LULLAY LABS DISCLAIMS EXPRESS, IMPLIED, AND STATUTORY WARRANTIES, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, RELIABILITY, AVAILABILITY, AND THAT THE SERVICES WILL BE ERROR-FREE OR PRODUCE A PARTICULAR SLEEP, FEEDING, DEVELOPMENTAL, OR FAMILY OUTCOME.
Nothing in these Terms excludes a warranty, guarantee, or other right that cannot lawfully be excluded. Some jurisdictions do not permit certain disclaimers, so some of this section may not apply to you.
14. Limitation of liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, LULLAY LABS AND ITS OWNERS, PERSONNEL, AFFILIATES, LICENSORS, AND SERVICE PROVIDERS WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST DATA, LOST PROFITS, BUSINESS INTERRUPTION, OR THE COST OF SUBSTITUTE SERVICES, ARISING FROM OR RELATED TO THE SERVICES.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY ARISING FROM OR RELATED TO THE SERVICES WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID TO LULLAY THROUGH THE APP STORE FOR THE SERVICES DURING THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM OR (B) CAD $100.
These limits do not apply to fraud, wilful misconduct, gross negligence, death or personal injury caused by negligence where liability cannot be limited, or any other liability that applicable law does not allow us to exclude or limit.
15. Indemnity
To the extent permitted by law, you agree to indemnify and hold Lullay Labs harmless from third-party claims, losses, and reasonable costs arising from your unlawful use of the Services, your material breach of these Terms, or User Content you had no right or authority to provide. This obligation does not apply to the extent a claim results from Lullay Labs’ own negligence or misconduct.
16. Changes to the Services or these Terms
We may update these Terms to reflect changes in the Services, vendors, law, or safety needs. We will post revised Terms with a new effective date. If a change materially affects your rights, we will provide additional notice in the app, by email, or through another reasonable channel before it takes effect where required. Continuing to use the Services after the effective date means you accept the revised Terms; if you do not agree, stop using the Services and cancel any subscription.
17. Governing law and disputes
Before filing a claim, please contact hello@getlullay.com and give us 30 days to try to resolve the issue informally. This does not prevent either party from seeking urgent injunctive relief or using a small-claims process where available.
Except where the mandatory consumer-protection law where you live requires otherwise, these Terms are governed by the laws of British Columbia and the federal laws of Canada applicable there, without regard to conflict-of-law rules. The courts located in Vancouver, British Columbia will have jurisdiction. Nothing in these Terms waives a non-waivable right or remedy available to you under applicable law.
18. General terms
These Terms, the Privacy Policy, and any purchase-specific terms presented to you form the entire agreement about the Services. If a provision is unenforceable, it will be limited to the minimum extent necessary and the remaining provisions will remain effective. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent. We may assign them as part of a merger, reorganization, financing, sale of assets, or by operation of law, subject to applicable privacy and consumer-protection requirements. Headings are for convenience only.
19. Contact
Lullay Labs
General and legal questions:
hello@getlullay.com
Privacy: privacy@getlullay.com
Product safety: safety@getlullay.com